Design team leadership, development strategy and design of an online events platform.
When I came to Bubbles, the online event platform was already functioning, but UX and UI needed major changes.
Under the conditions of limited time and resources, create a scalable, convenient and intuitive design for the users.
First of all, I developed a design plan, because there were a lot of tasks, and the time resource was limited.
Creating online events with multiple video rooms by several clicks.
Intuitive and user-friendly design.
Branded event boards.
Provided better experience of online events.
Accessibility.
Can we add shortcuts? Can we do automatic subtitles? What are our benefits for non-business users?
After interviews with stakeholders and the team, I identified several tasks with different priorities:
- Style guide;
- Web site redesign;
- Web application design;
- Mobile app.
New style guide and quick redesign of the website were the top priority tasks. We did a 10 second test to define what associations does 'Bubbles' word evoke.
"Transparency"
"Rainbow colors"
"Lightness and transparency"
Event managers, recruiters, small businesses.
The pandemic has become fertile ground for online communication platforms, apart from those giants that have been on the market for a long time. The main question is which of them are our competitors to a greater extent?
We made a competitive analysis among several companies that make similar services as we do.